Let’s be honest, a “percentage on ad-spend fee” is the pricing model used by the majority of the advertising agencies worldwide. But is this the optimal pricing model for PPC activities? and more importantly can PPC activities really fit this pricing model? As with most issues around SEM and SEO the answer is “it depends”.. Assessing … Continue reading »
It has been 1 month since I landed in the Dubai airport.. the heat was otherworldly & I didn’t have a clue of what to expect.. Apparently it turned out to be a very different place comparing to the EU. First of all people are socialising in malls & closed places (heavily air-conditioned) as the heat is unbearable – … Continue reading »
UK students who didn’t get the exam grades they expected are able to find an undergraduate University course through “Clearing”. The Clearing vacancy search will list courses available in Clearing from the 16 of August 2012. I am aware that the majority of Universities are planning to run major Google & Facebook PPC campaigns over a period … Continue reading »
A genius PPC strategy to capture both exact match match keywords & miss-spellings for every single keyword!
After planning the budget distribution for many digital advertising campaigns I can say that the most common client request in the proposal stage is to “Justify the use of Facebook”.. While numbers are ruthless: Facebook has over 30 million users in the UK penetrating almost 60% of the UK’s online population (www.socialbakers.com) clients are usually … Continue reading »
